Your favorite lipstick now can last all day.Your favorite lipstick now can last all day.

Lipstick coating gel―a beauty breakthrough!Lipstick coating gel―a beauty breakthrough!



For a fresh lipstick look 
that lasts all day

  • No more lipstick on your clothing!No more lipstick on your clothing!
  • No more lipstick on your cup!No more lipstick on your cup!
  • No more lipstick on your teeth!No more lipstick on your teeth!


Just a dab of our *leading coating gel
keeps your lipstick fresh
and lasting all day.

Lip Gel MagicLipstick Coating Gel

  • - The color-adhering gel prevents your lipstick from staining food and clothing.
  • - Fragrance and color free
  • - Won’t change your lipstick color
  • - 60 uses available from each tube
  • *In comparison to our other products.

Choose from 2 types of
lip finishes!

  • Pearl TypePearl Type
  • Half Matte TypeHalf Matte Type
  • Precautions for Use

    • Note that rubbing your lips together, or touching them with your fingers could result in an uneven coat.
    • Using other types of lipstick (Ex: liquid rouge) other than stick types may not produce the desired effect.
    • When removing the gel from your lips, use a cleanser or a point makeup remover.
    • Due to the nature of this product, your applied lipstick may undergo a slight variation in color and texture.
    • In rare cases, a clear liquid (part of the ingredients) may come out first, however, don't worry as this does not affect the quality of the product.


How to Use Lip Gel Magic

Simply apply over your 
regular lipstick

  • - Avoid touching the gel for a short time after applying.
  • - For best results, use with regular lipsticks. Not recommended for use with liquid-based products.
  • 1

    The gel base and transparent fluid may
    separate in the tube. For the best effect,
    shake well before each use.

    -The tube contains a small amount of air to help mix the contents.

  • 2

    Squeeze a tiny dab onto your fingertip.
    Please take care not to squeeze out too much product.
    Each tube provides approximately 60 times of usage.

    • × If the gel comes out runny,
      then it hasn't been mixed well.

      If all that comes out is a clear liquid,
      then the ingredients
      haven't been mixed well.
      This will not produce the desired effect.

    • ◯ If mixed well,
      it should come out as a thick gel.

      If the base is a milky-white gel,
      then you're doing it right!
      It shouldn't run down your finger.

  • 3

    With your lips apart, use your finger to spread a thin, even coat, taking care not to leave any excess gel in the corners of your mouth and inside of your lips.

    • × Refrain from patting,
      rubbing, or rubbing your lips
      together after applying.

      The gel coating could become uneven
      if it mixes with your lipstick--resulting
      in an undesired effect!

    • ◯ Carefully apply it
      over your lipstick.

      As long as you evenly glide
      on a thin coat gently across your lips,
      then you're doing it right!


Instructional VideoHow to Use Lip Gel Magic

Here are 3 simple steps to make your favorite lipstick color last all day!

Instructional VideoHow to Make Your Lipstick
Last Through Dining


Frequently Asked Questions

How to Use

  • QQ

    Why do I have to shake it before use?


    The contents are composed of two layers of ingredients that work when mixed together.

  • QQ

    I'm worried I'm using too little…
    Should I apply a large amount of it?


    A single dab should be more than effective. Applying too much can result in the coating sticking to your lips, so be sure to spread a moderate amount evenly.

  • QQ

    Does it work well with lipstick?


    It works well with stick and crayon-type lipsticks. Liquid and gloss-type lipsticks that can cause the coating to become uneven may not produce the desired effect.

  • QQ

    Can I apply it immediately after applying my lipstick?
    Won't I get lipstick on my finger when applying it?


    Yes, it can be used immediately. It's a coating, so lipstick getting on your finger shouldn't happen frequently.

  • QQ

    Should I wait for the lipstick to dry a bit?


    You don't need to wait for it to dry to take effect.

The Experience

  • QQ

    How does it smell or taste? Is it sticky or dry?
    Will it give my lipstick a matte texture?


    The base is both odorless and tasteless. It has a smooth texture and doesn't feel overly different from your lipstick.

The Length of Effect

  • QQ

    How long does the effect last?


    Unless you try to forcefully take it off, the effect will continually last. However, eating, or touching your lips to other surfaces will cause its lasting effect to differ from person to person.

  • QQ

    Do I need to apply it only once?


    Depending on how it is after you eat, you may want to briefly touch it up with lipstick and Lip Gel Magic after checking its condition with tissue paper.

How to Remove It

  • QQ

    If it's made to not come off,
    does that make it difficult to remove?


    You can easily take it off using regular lipstick removing products.

Other Questions

  • QQ

    Where is it available for purchase?

    This product is available for purchase at drugstores, major supermarket chains, and other cosmetic vendors throughout Japan.
    To find a nearby vendor, or for any other inquiries, please click below.


    - Stores Carrying Lip Gel Magic -
    Available for purchase at drugstores, major supermarket chains, and other cosmetic vendors throughout Japan.
    * Not available at all vendors.